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FOR IMMEDIATE RELEASE
Media Contact:
Ingrid Faroyvik
The Bohle Company
310-785-0515, ext. 215
Ingrid@bohle.com
NEW SDK FROM SEIKO INSTRUMENTS ALLOWS MAC DEVELOPERS
TO WRITE SMART LABEL PRINTER APPLICATIONS
1st Smart Label Printer SDK Available to Mac Community
TORRANCE, Calif. – May 1, 2005 – Business and home/office products supplier Seiko Instruments USA Inc., the pioneer of the one-label-at-a-time "smart" printer, has released a Software Development Kit (SDK) for Mac developers and independent software vendors (ISVs) who want to create applications for the company's line of Smart Label Printers®. Seiko Instruments' new SDK, the first designed for Mac label printing applications, simplifies the development process to just a few lines of code.
"We've realized there is a huge untapped market of Mac users who could use a handy small footprint printer on their desktop," Dennis Cox, director of sales and marketing, Business and Home/Office Products Division, Seiko Instruments USA, said. "Releasing this SDK is the first of many steps we plan to take in the coming months to give both consumer and office users a tool to make single label printing easy and efficient."
Seiko Instruments Smart Label Printers are designed to create one label at a time for envelopes, media storage, bar code printing and a variety of other office and home applications. The small footprint desktop printers also make great nametags and ID badges for parties, trade shows, conferences and other business or social events. Each printer comes complete with Smart Label Software for fast, easy production of custom labels featuring a variety of fonts and graphics.
Seiko Instruments' new SDK supports the latest versions of Macintosh® operating systems 10.2 and 10.3 and provides all the necessary facilities to print synchronously and asynchronously to Seiko Instruments Smart Label Printers. The SDK comes with documentation, a sample application including source code that uses the SDK to print labels to the Seiko Instruments printers and an installer. The SDK works with both Carbon and Cocoa applications and includes sample code for each.
With the new SDK, no complicated calls to the printing system are needed. End users won't have to worry about manually changing the default printer, and no page set-up is required. Plus, because the SDK makes a direct connection to the label printer, users can stop printing on a dime if they have a problem – such as running out of labels or noticing a typo at the last minute.
Beta Available for Download
A beta version of the Seiko Instruments Smart Label Printer SDK is available for download at http://www.siibusinessproducts.com/sdk/mac/index.html. A final shipping SDK is expected this summer.
About Seiko Instruments USA Inc. (SIU)
Seiko Instruments USA's Business and Home/Office Products Division produces end user products designed to enhance productivity in small business, home office and a variety of vertical industry settings. The company's products are sold through computer dealers, office and computer superstores, mail order and online catalogs in the Americas, Europe, Australia and South Africa.
SIU headquarters are in Torrance, Calif. For more information, visit our web site at www.siibusinessproducts.com.
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